Tuesday 14 July 2009

Michael Bierut - Pentagram









































































Michael Bierut was born in Cleveland, Ohio and studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning. Prior to joining Pentagram as a partner in 1990, he was vice president of graphic design at Vignelli Associates. He is also an active member of the AIGA an was president of the New York Chapter from 1988-1990.

The interview with him was really inspiring, he was very honest and came up with answers that really did hit the nail on the head. Explaining to us how his education really began after he graduated from experiencing through others and therefore becoming "culturally literate" He expressed how we as designers are problem solvers and that however no matter how much formal education we do or do not have it is our ability to listen to others as human beings and there more often then not will be the answer staring right at us, alongside a drive to learn  that is what will inevitably lead to our own success - "A good designer is someone who is passionate about learning".

He then gave an exciting and informative talk about some of the work in his portfolio. As design students it was a great experience to witness a designer in the professional world talk about his work. It was a great morning so a huge thank you to Michael.

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